Beginner’s Guide to Facebook Ad Types

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By Massimo Chieruzzi

In Chapter 4 of our Facebook Ads Guide, we’re going to discover all the different Facebook ad types.

There are different campaign objectives and different creative types as well. In this section, you’ll find answers to a load of hot questions, including:

  • What are all the different Facebook ad types
  • What are the specifications for each ad type
  • What are some great examples of different Facebook ad types
  • Why it’s important to use the right ad type
  • What’s the best Facebook ad type to use

Alright, let’s have a look at all the different ad types and find out which ones match with your desired campaign goals!

Traffic and Leads for Your Website

One of the most common purposes of Facebook Advertising is driving traffic to your website. This can be either to increase your site’s overall reach or to send users to a dedicated landing page and have them potentially buy your product, sign up for a newsletter, or participate in some other kind of lead generation. Here’s a breakdown of Facebook ads that help to drive traffic to your website.

Link Click Ads

Beginner’s Guide to Facebook Ad Types

Here’s an example of a Link Click Ad for Facebook’s Desktop Newsfeed

Supported placements: Right Column Desktop Newsfeed Mobile Newsfeed Audience Network Instagram

If you think about Facebook ads, you’re probably thinking about the Link Click Ads.

This ad type helps to promote your external website and send people to your landing pages or blog posts. You can use Link Click Ads with several placements; this allows you to deliver the same ad across multiple News Feeds and reach a large audience.

These ads perform really well and have the unintended benefit of generating Likes for your Facebook page. Just remember to check the comments and reply to them for an engagement boost!

Specs:
  • Recommended image size: 1,200 x 628 pixels
  • Ad copy text: 90 characters
  • Headline: 25 characters
  • Link Description: 30 characters

Video Ads

Beginner’s Guide to Facebook Ad Types

Supported placements: Desktop Newsfeed Mobile Newsfeed Audience Network Instagram

Facebook Video Ads are actually another form of the Link Click Ads – just that instead of a still image, your ad’s featuring a video.

Specs:
  • Ad copy text: 90 characters
  • Aspect ratios supported: 16:9 to 9:16
  • File size: up to 4 GB max
  • Continuous looping available
  • Video can be as long as 120 min., but most top-performing videos are 15-30 seconds

Read more about Facebook video ads in our dedicated guide

Boosted Page Posts

Beginner’s Guide to Facebook Ad Types

Supported placements: Desktop Newsfeed Mobile Newsfeed Audience Network Instagram

Every time you post something on your Facebook Page, Facebook offers you the chance to amplify the post’s reach with a Boosted Post.

As you click on “Boost Post,” you can set up the target audience and bidding methods and promote your Page post to more people across Facebook’s advertising network.

Specs:
  • Recommended image size: 1,200 x 628 pixels
  • Ad copy text: unlimited
  • Headline: 25 characters
  • Link Description: 30 characters

The Boosted Page Post will look exactly like an ordinary Facebook post, with a “Sponsored” note on top of the ad.

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